We are fairly certain that you are aware of what search engine optimization (SEO) is. If you have absolutely no idea what an SEO is, we suggest that you make a quick visit to our learning center and find out and learn about some of the fundamentals. But what does SEO stand for in web design?
If you are running a business, chances that you are already familiar with SEO are very high. Any business that wants to advertise online has some knowledge about SEO and how it works. There are many different SEO practices that you can use in order to improve the SEO ratings of your business. But what does SEO stand for in web design?
This is a really good question since SEO can be a pretty different process, when it comes to web design. This is what a lot of people that are using the Internet daily don't fully understand. Building your website using the best SEO practices can have a crucial effect on your business. You might be wondering why should you use SEO methods when you build your website when you can add them later. Well, this isn't completely true.
What does SEO stand for in web design - Starting from scratch
SEO is an important factor of any business that plans to advertise themselves online. That's why it is extremely important to have a functional and correct SEO foundation that your business will use to improve further. When it comes to the web design, all of the best SEO practices should be implemented into your website while you are creating it, not after the process of creation is done.
We have seen that many times business owners don't even think about SEO optimization and best SEO practices until their website is completely done. The harsh truth is that you won't attract potential customers to your company if your SEO scores are bad. It doesn't matter if you have the greatest looking website on the whole world - your customers just won't be able to see it.
In order to maximize the effectiveness of your business, you need to be able to advertise to the whole world. There is no better commercial for your business than being in the top search results on search engine result pages. This means that any potential customer around the world can find you in a few simple clicks.
What does SEO stand for in web design - Having a good foundation
Why is it so important to think about SEO while you are building your website? If you only think about the design of your website and its functionalities, you are just delaying the SEO of your website for another day. This step can't be skipped, SEO is a necessary step in order to grow your business.
It's better to keep this in mind as you are developing your website than spending countless hours trying to fix your SEO scores after your website is live. This will cost your business a lot of time, money and resources. You don't need any additional expenses that can be easily avoided with the right planning.
What does SEO stand for in web design - Why is it important?
We understand that SEO is an important factor when it comes to the creation of your website. If you want to create a successful business that can grow and improve in the future, SEO must be an integral component of your website's design. That's why we have decided to give you a better insight into what does SEO stand for in web design.
This article will provide you with enough information about what are the best SEO practices that you should use when creating your website. If you follow all of the steps correctly, we are certain that your final results will be an amazing website with a great foundation for future improvements.
We will also give you some tips and tricks that you can definitely use on your business's website. It's really important to research errors that business owners have made before you, so you don't use any of these methods. We will also try to give you an example of what not to do while you are building your website.
What does SEO stand for in web design - Starting in the proper way
Now that we have given you a short explanation why the term SEO is a bit different when we are talking about web design, it's time to see what are the actual steps that you can take in order to be on the right track.
A lot of people think that SEO is some sort of a magical cure for anything that is wrong with your website. This is a really bad way of thinking - if you have a bad foundation, no amount of SEO methods can help you achieve great results. In order to have good SEO scores, you need to constantly think about them while you are creating your website.
The same concepts can be applied when it comes to social marketing, inbound marketing and paid campaigns. If you start on the wrong foot, it will take an enormous amount of effort to get it right in the future. That's why you should carefully go through this article and try to learn some new things that can be valuable for your business.
What does SEO stand for in web design - Making an SEO friendly website
Creating a website that has an amazing SEO potential will do wonders for your SEO rankings. If search engine crawlers can easily get useful information from your website that your customers are searching for, you will be one step closer to having your website appear first on Google.
In order to build a website that is SEO friendly, you will need a detailed plan and careful approach. This can be a complex and tiresome process, that's why we are going to describe every step of this process and try to give you some tips on how to do it effectively.
There are a few crucial elements that will have a huge impact on the SEO scores of your website. Let's start with the first one.
What does SEO stand for in web design - Picking the right domain
Choosing the right domain for your website is one of the first steps that you need to do. Your business may be using a domain that looks like yourbusinessname.com, but there are other possibilities.
Your goal here is to ensure that you have the best possible domain for your company. It needs to relate to your business and make sense. You will also need to make sure that all of the potential variations and subdomains are correctly pointing to your main website. Having good redirects to a canonical version of your business's website is a major factor when it comes to SEO scores.
SEO & Hosting of your website
The hosting of your website is another major factor when it comes to SEO scores. You don't want to have a website that is slow and makes your users unhappy. You should choose a hosting that offers extraordinary services that will improve your business. It needs to follow basic rules, it needs to be situated close to your audience and it needs to be fast and efficient. There are many web hosting companies to choose from, so do your research carefully.
SEO & Content Management System (CMS)
The CMS that you have chosen for your company can have a huge influence on how will your website perform on search engine result pages. If you do go to your search engine and do some research, you will find that most of the websites are currently using WordPress. It's fairly simple to use and it offers some amazing perks that allow you to improve your SEO scores while you are building your website.
This doesn't mean that you should always choose WordPress, but we do think that it is one of the best CMS for SEO of your website. Just make sure you have selected the correct CMS that suits your business perfectly. You don't want to adapt to something that won't improve your brand.
Indexation
In order to fully understand all of the information that is placed on your website, search engine crawlers need to be able to read all of the content on any of your web pages. This means that you should focus on the basic keywords and long-tail semantic keywords that are powering your website behind the scenes.
This doesn't mean that you shouldn't focus on elements like images, videos and quality content. This just means that some of the elements that influence your SEO rankings can't be easily seen by your customers. You should make sure that all of the content of your website is properly indexed, properly described and can be easily crawled by search engine crawlers.
What does SEO stand for in web design - Link structure
In order to index all of the content on your website, you will need to have internal links. These links help search engines crawl your website fast and efficiently. What are the key elements that will allow you to have a good link structure? You should focus on primary navigation and on search engine tools and directives. Those are mainly XML sitemaps that have a great impact on how crawlers search your website.
There are many tools that can help you make highly functional XML sitemaps for your website. There are also tools that can check if your website can be easily searched by crawlers and if everything is working properly.
What does SEO stand for in web design - URLs
Having URLs that are properly formatted and give meaning to your users is a crucial step towards achieving great SEO results. The format of your URLs needs to provide enough information about a particular page before your users click on it. There are many examples of good usage of URLs, but there are even more examples of bad ones.
If you are looking for a detailed guide on what is an SEO slug and how can you optimize your website's URLs, make sure to check our learning center.
What does SEO stand for in web design - Navigation and UX
While it is really important to have a website that works perfectly, it's also really important that your customers can easily use it. That means the navigation and UX of your website need to be on top of their game.
You need to have a website that can be easily navigated by your potential users. You don't want to lose any customers because of the fact they can't find what they are looking for. This would be a major setback to your website and eventually to your business in general.
What does SEO stand for in web design - Final thoughts
As you can see, SEO in web design is a pretty specific topic. There are various steps that you need to go through in order to create a website for your business with a good SEO foundation.
If these steps seem hard and complicated, don't worry, there is a solution. Our team of professional SEO experts is always ready to help you in any way they can. We strongly believe that each of our customers deserves a special amount of care and dedication.
That's why we are certain that together we can make some amazing results. We can work together and make your brand globally recognizable. Don't hesitate to make the right choice for your business and contact us!