Selling SEO to small and micro businesses

9 min read

It can be pretty hard to find an amazing company that is selling SEO to small and micro businesses. It can be even harder to find a company that can implement these services into your business and help it properly develop. That's why we are here - we are the best firm that can help your small or micro business achieve amazing results and make your dreams come true!

Selling SEO to small and micro businesses intro

You might be wondering why would you even need SEO services when you are running a small or micro business. That's why we will try to explain how big of an impact our SEO services can have on your business. If you have no idea what is an SEO score, our learning center is here to help you.

Selling SEO to small and micro businesses - Why our company is the right choice

It is true that there are many companies that offer SEO services for small and micro business. They are all promising amazing results without a detailed explanation of their process and the methods they will be using to fully optimize your website. And we have to say the prices that some of these companies are proposing are just outrageous!

That's why our company strongly believes in communication with each of our customers. Our main goal is to understand the desires of our customer and to make a detailed plan in order to make those dreams a reality. With a good plan, amazing communication and our professional team that has all the skills needed to improve your SEO scores - nothing is impossible!

Selling SEO to small and micro businesses Why us?

This simple guide will provide you with enough information about our process. We will give you a complete insight into the transformation your website will undergo. It is our goal to explain each step of the process to our customers. Here is a detailed guide to our services for small and micro businesses.

Selling SEO to small and micro businesses - Technical optimization

The most important thing on your website that can be improved is its technical aspect. There are many factors that determine how well is your website currently doing regarding technical performances. This is really important when you are running a small business because you want to leave a good first impression on your potential customers.

You don't want your website to look unprofessional to your new users. Everything needs to run smoothly and error-free. But what if you already have a website that isn't performing well and you just don't know what is the main problem? That's where the first step in our process comes in handy.

In order to improve your website, we need to have information about its current SEO scores. We need to set up a scale where we can compare the results of our work and show them to you. That's why the first step in our process of SEO for your business is always an SEO audit.

Selling SEO to small and micro businesses - SEO audit

When we do the SEO audit for our customers, we usually find that their website is riddled with many errors. All of these small errors have a major impact on your SEO rankings. This is really bad for your business because these errors can make your website completely invisible to your potential customers that are searching for the exact same services that your business is offering.

Selling SEO to small and micro businesses SEO audit

That's why our professional SEO experts will do perform a complete SEO audit of your website. We will check many different errors that can massively influence your SEO rankings on the search engine result pages. So, what do we test your website for when we perform an SEO audit?

Selling SEO to small and micro businesses - Competitor Analysis

Selling SEO to small and micro businesses Competitor Analysis

One of the key metrics that we can use in order to see how your website is currently doing is comparing it to your biggest competitors. We will perform a detailed analysis that will provide information about the current success of your website, compared to your competitors.

More importantly, we will have enough information about any of your competitors. We will be able to see how well are your competitors performing online, we will have a better insight into their tactics and we will have new ideas on how to improve your website in order to perform better than your competitors.

With the competitor analysis, we will find any weak and strong points your competitor's websites might have. You will also be provided with enough information about your own weak and strong points. With this knowledge, we will be able to decide what is the best tactic that we should implement into your website.

Selling SEO to small and micro businesses - Website SEO audit report

When we have finished analyzing your website, we will present you with our results. These results will help us make SEO plan and implement changes to your website, one small step at a time. This is the information that we will have after we have finished the SEO audit report for your website:

  • Visibility issues. We will be able to see any broken redirects, blocked pages, critical page errors or malware warnings on your website.
  • Meta issues. We will have a better insight into any page title errors, errors regarding page descriptions and any missing Google Analytics errors.
  • Content issues. The most common content issues are low word count on your web pages and duplicate content issues across multiple web pages
  • Link issues. We will have enough information about internal link checks, external link checks. We will also examine 'nofollow' links, missing anchor text and missing ALT text on your website.
  • Image issues. The most common errors regarding images are missing ALT texts, missing image titles and broken image links.

Selling SEO to small and micro businesses - Website design audit

Selling SEO to small and micro businesses Website design audit

The website design audit provides us with enough information about the design of your website. This will help us determine if the design is SEO and it will provide us with enough information that we can use to improve SEO scores of your website. Website design audit includes:

  • A complete semantic structure test
  • Page content test for each of the web pages on your website
  • Obsolete HTML code test, as well as depreciated HTML code tests
  • Inline styles test
  • Download size and time test to determine the speed of your website
  • Outgoing links test for any links on your website

Selling SEO to small and micro businesses - SEO quality audit of your website

It's pretty important to find out what are the current ranks of your website on many different characteristics. This will provide us with enough information about the good and the bad characteristics of your website. After that, we will be able to easily determine what should we focus on. SEO quality audit of your website includes:

  • Domain trust check of your website
  • Domain rank check of your website
  • Page authority test
  • Load time test
  • Domain authority test
  • DMOZ listing check
  • Alexa rank check

All of these checks and test will give us a complete insight into every tiny detail and any ranking scores of your website.

There are a few more services that are included in our SEO audit which will also help us understand your small business better. They will also give us enough information about the problems that your website is currently experiencing. These services are:

  • Effectiveness report for any social media campaigns and accounts you are currently using ( Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+)
  • Website audit for mobile users
  • Reputation analysis
  • Monitoring services

Selling SEO to small and micro businesses - Taking action

Now that we have all of the necessary information about your website, it's time to get to work! We have every possible information about the statistics of your website, your current rankings and the things that we need to improve. What are the next steps that we should perform in order to improve the website of your small business as much as possible?

Selling SEO to small and micro businesses Taking action

In addition to fixing any problems that we happen to find on your website, we also offer special services that will skyrocket the SEO rankings of your small company.

Selling SEO to small and micro businesses - Keyword research and implementation

Knowing the perfect keywords that have good conversion rates is crucial for improving your small business. Keywords are the most effective weapon that connects you with your users. The difference that a few keywords can make is ranking first or ranking tenth for a certain search query by your potential customers.

Selling SEO to small and micro businesses Keyword research and implementation

Before we can significantly improve your SEO rankings in any way, we need to find the perfect keywords for your website. These are the keywords that will precisely target the people that need your small business services. Getting the keywords on your website right is essential to good SEO scores, and it will eventually lead to your small business growing faster and improving in every aspect.

Here is what our keyword research services will provide you:

  • We will analyze how effective your current keywords are
  • Find the most successful keywords that your competitors are already using
  • We will determine the keywords that you should target in order to achieve your business goals
  • Properly prioritize all your keywords in order to maximize their chances for successful conversion
  • We will monitor the performance of your previous keywords and also recommend new keywords for your website

While it is true that keywords are very important for your SEO scores, stuffing your web pages with keywords is never a good solution. We will explain to each of our customers how does readability of their content affect SEO and give them tips and suggestions for improving their articles and content.

Selling SEO to small and micro businesses - Crucial services for small and micro businesses

All of the services that we have previously mentioned have a big impact on your SEO rankings, but those aren't the only services that can improve your small business. In order to make this review of our services as simple as possible, here is a complete list with each additional service our company provide.

  • External link implementation and best practices
  • Link building with many different websites (on-site and off-site)
  • Advice on how to improve your digital marketing strategy or a complete help running it
  • Professional SEO services for your small or micro business
  • Analyzing your pay-per-click marketing strategy and improving it
  • Complete improvement and guide to social media marketing after an extensive analysis of your current social media marketing strategy

These are the most common and most popular services that can be very useful if you are running a small or micro business. We have many other services and we are always open to creating a completely unique service for our customers!

Selling SEO to small and micro businesses - Final Words

Selling SEO to small and micro businesses success

Our company understands how hard can it be when you are a small or micro business and you are trying to succeed in a world full of big players. That's why our main goal is making the dreams of small business owners come true - making your dreams come true!

We understand how important your company is to you, and we are ready to give our full attention and determination to each of our customers. There is no better feeling than helping our users achieve their dreams with the help of our professional team each step of the way.

It can be really hard trying to manage your small or micro business while also searching for ways to improve your SEO scores and reach more people. That's why we are here - we want to make that process as easy and simple as it can be. We are certain that we can accomplish amazing results with you. There is no more reason to wait, feel free to contact us and start transforming your micro business to a global giant in your niche!