One of the greatest marketing tools that your business has is your blog. You can use it in a variety of ways - building trust with your potential customers, generating leads, educating your loyal consumers, and most importantly, building your brand awareness. Having a great blog article makes a huge difference on how your visitors see your business.
In order to be the best company you can be, having high quality blog articles and posts is a must. Your blog article needs to be engaging for your audience, while being natural and easy to read. It also needs to deliver an amazing value, while perfectly aligning with your business planing and strategy.
So, how hard can it be to write that perfect blog article? It's harder than you think, but it's not an impossible task. We have made the list of tips and tricks that will help you in creating that ideal blog article. If you follow all of these steps correctly, your end result will be a perfect blog article that will amaze all of your readers.
It's often very challenging to publish the content that has exceptional value and is also engaging at the same time. We have decided to make that process a bit simpler, so you can get your desired results in no time. Let's start right away!
Blog article planning
In order to make that perfect blog article you need to plan every little step of the way. It doesn't matter if you have exceptional writing skills, or if you can write 100 words per minute - it will take more time. There is a whole process that starts with planning your blog article and ends with finally hitting that "Publish" button. There are a lot of steps in between.
You will have to do a lot of work if you want your blog article to be good. Figuring out the strategy for your article that suits you the most is crucial. Before you start writing any of your blog articles, you need to make a list of the necessary tasks that need to be completed in order to publish your work. The order of the tasks on your list might look different than ours, but it's always a good idea to have a clear vision on what tasks need to be done. Here's and example of how your list should look.
List
- Choosing a topic for your blog article. This might seem trivial, but one of the first things that you need to think about, before writing a blog article, is the topic. If you have the ability to choose your topic, try writing about something that you are really passionate about. If you don't have fun writing it, your readers won't have fun reading it.
- Writing an outline. In order to have a good article, you need a rough guide that will help you stay on the right track. That's what an outline does. It helps you on what areas you should cover in your blog post, what is the specific order of those areas, and the details on what those areas should cover.
- Research. You can't write an amazing blog article if you have no knowledge about you desired topic. You might not know much about this particular topic, but that's why you do research. You would be amazed how many new things you can learn with a couple of hours invested in researching your topic.
- Checking your facts. You should never publish any information before you do an extensive research about it. If you happen to publish an incorrect fact, your authority and credibility will take a big hit. Try to avoid this as much as you can, and even if it occasionally happens, you should remember that everyone makes mistakes. Don't dwell on your mistakes and try to learn from them instead.
Title of your blog article and the opening paragraph
The first thing that will catch the eye of your readers is the title of your blog article. In a recent study it was discovered that only 25% of the users that see the title of your article will actually read the whole blog article. This represents the hidden importance and value of amazing article titles, and why having the proper article title makes all the difference.
Before you choose the title for your article, try to do at least 10 different article titles. Choosing the perfect title is more an art than it is a science, so don't be afraid to experiment and test a couple of different article titles. The results will give you the best insight in what your blog article title should look like.
Making content for a specific audience
Great blog article is defined by the reader's value. If you want your article to be good, you need to think about the readers that are interested in that particular niche. Finding your desired audience and doing research on them is also a crucial step in writing an amazing blog article.
If you are promoting a product that is meant for web developers, make the content professional and address them directly. If you are writing a blog article about the best restaurants in Los Angeles , focus on the people who actually live there or plan to visit soon. Don't make your article general and broad, try to make it as specific as possible.
It's always better to make a blog article that a specific group of people will find amazing, than making a blog article that has an undefined audience group - it will just look simple and common.
Help you readers learn something new
When you try to create a blog article that has a good value, you need to provide valuable information to your readers. Don't waste your words on bragging or talking about your accomplishments, make content that has an educational purpose.
The purpose of your blog article should be to help readers understand a specific topic and learn something new about it. It's completely all right to highlight your expertise and explain why you are competent enough to write about that topic, but don't make that the primary focus of you article.
The goal here is to find the perfect balance between interesting, educational content and content that is fun and simple to read.
Optimizing your content for SEO
You can have the best blog article about a specific topic on the whole Internet, but if no one can discover it - it's a wasted article. You should always keep in mind the rules that your article has to follow in order to have good search engine optimization scores.
Here are some of the characteristics of your blog article that have a huge impact on SEO:
- Having a title that is keyword optimized
- Having an acceptable keyword ratio
- Anchor text that includes your keyword
- Using your keyword in the first and the last sentence of your blog article
These are just some of the basic SEO rules that your blog article needs to abide. If you want to know more about article SEO, you can check it out here.
Connect with your readers
The whole purpose of writing a blog article is to connect with your readers. Don't be afraid to ask your visitors about their opinion - let them know that their voice is heard. Ask them what they think about a specific topic, what are their suggestions, or if they have some information that you haven't included in your article.
Maintaining a healthy relationship with your readers can go a long way. Make your website a unique place for your readers, a place where they can freely discuss a specific topic and share their ideas about it.
Final thoughts
These are just some of the skills that you need to learn in order to make a perfect blog post. Writing a blog might seem easy, until it's your job to do it all alone. It's a lot harder than it looks like, but it gets easier with every next blog article.
Blogging is a huge process of self-improvement and constant learning. With every new blog article you will also learn something new, you will gain a better insight on what works and what doesn't.
Practice makes perfect, so don't be afraid to try out new things and see how it affects your readers. If you already have an amazing website that is loaded with top-quality content, but you can't rank higher in search engine results pages, then you have a different kind of problem. We suggest that you read about social media marketing, or contact us directly to solve this problem, so everyone can see your amazing blog article and engage with you in just a few simple clicks.